Connect the Systems Your Business Already Runs On
When your CRM, ERP, accounting, e-commerce and support tools don’t share data, people fill the gaps by hand. We engineer the integrations that move data between them reliably, so work happens once and every team sees the same information.
Core stackASP.NET Core · .NET / C# · REST APIs · Webhooks · Azure Functions · Azure Service Bus · Microsoft Azure · SQL Server
When Integration Is the Real Fix
Many problems that look like they need new software are really missing connections between the tools you already have.
Connect before you build.
If your tools already do their jobs well, connecting them is usually faster and cheaper than replacing them.
GTM Systems EngineeringYour systems don’t talk to each other
Customer, order and billing data lives in separate tools and each one tells a slightly different story.
Someone copies data between tools
Leads, orders or invoices are exported and re-entered by hand, which is slow and error-prone.
Follow-up depends on someone noticing
A new lead or order in one system doesn’t trigger the next step in another, so things slip through.
Existing integrations keep breaking
Point-to-point connections and scripts fail silently and nobody finds out until a customer does.
Integration Work We Design and Deliver
Pick one to see what it usually involves and how we typically build it.
CRM and lead integration
Connecting website forms, marketing tools and your CRM so every lead is captured, routed and followed up without manual copying.
- Web form and lead capture to CRM
- Lead routing and assignment
- CRM sync with other business tools
ERP, accounting and operations integration
Keeping orders, inventory, invoices and customer records consistent between operational and financial systems.
- Order-to-invoice flows
- Inventory and stock sync
- Customer record sync
API development
Secure, documented APIs that let your applications, partners and third-party tools exchange data in a controlled way.
- Custom REST APIs
- Partner and third-party APIs
- Authentication and access control
Third-party and SaaS integration
Integrating payment gateways, email and messaging services and other SaaS products into your applications and workflows.
- Payment gateway integration
- Email and messaging services
- SaaS-to-SaaS data flows
Workflow automation across systems
Automating the steps that happen between systems, such as notifications, record updates and approvals, so they don’t depend on someone remembering.
- Event-triggered workflows
- Automated notifications and updates
- Approval flows across tools
Integration architecture and clean-up
Replacing fragile point-to-point connections with an integration setup that is monitored, maintainable and ready for new systems.
- Integration audit and roadmap
- Replacing brittle scripts and connectors
- Monitoring and error alerts
Map the Data Flow. Then Connect It.
Every engagement follows the same problem-first Systems Engineering Method we use across AppPotter.
Map systems and data flows
We document which systems hold which data, how it moves today and where it is copied by hand.
Define the source of truth
For each key record we agree which system owns it, so integrations never fight over the same data.
Design the integration
APIs, triggers, error handling and security designed before anything is connected.
Build and test with real scenarios
Integrations are tested against realistic data and edge cases, not just the happy path.
Go live with monitoring
Logging and alerts, so failures are caught and fixed before they reach customers.
Maintain as systems change
When a connected tool changes its API or you add a new system, the integration is updated with it.
What Changes When the Process Runs on the Right System
We agree on what to measure during discovery, so success is defined before the build starts, not after launch.
Before: Data is copied between tools by hand
After: Records sync automatically between systems
Before: Leads wait in an inbox before reaching the CRM
After: Every lead captured and routed as it arrives
Before: Each tool shows a different version of the customer
After: One agreed source of truth for each key record
Before: Broken connections are found by customers
After: Monitored integrations with alerts when something fails
Before: Adding a new tool means more manual work
After: An integration setup ready for the next system
Chosen for Your Systems, Not Our Preferences
Integrations sit between systems you don’t control, so reliability matters more than the tool. We build on .NET with Azure or AWS. The tools listed here are examples: if a system has an API, we can connect it.
Where we have the deepest production experience
- ASP.NET CoreAPIs & services
- .NET / C#Backend
- REST APIsIntegration
- WebhooksEvent triggers
- Azure FunctionsServerless
- Azure Service BusMessaging
- Microsoft AzureCloud
- SQL ServerData
Also used when the project calls for it
- CRM
- Automation platforms
- Messaging
- Payments
- Accounting & ERP
- Customer support
- Other
- Backend
- Cloud
- Testing
Senior Engineers, Directly Involved
- Founder-led delivery
Parth and Umesh are personally involved in every engagement.
From scoping the work to standing behind its outcome, backed by Parth's 14+ years of enterprise technology and delivery experience.
Meet our leadership - Current engagement · under NDA
A long-term software engagement with a US-based technology company.
Client identity and project details are undisclosed due to confidentiality obligations. We treat your work the same way.
See our approach
Ways to Work Together
- Advisory & Discovery
Short-term Strategy Engagements
For a focused, short-term engagement - an assessment, an architecture review, or technical due diligence - before any build begins.
- Comprehensive architecture reviews
- Due Diligence of your tech stack
- Roadmap and Estimation
- Fixed Price
Fixed Cost Model
For clearly-scoped integration or build work, where the outcome and boundaries are already well defined.
- Change Management process
- Milestone-based delivery
- Quality & SLA Commitments
- Dedicated Team
Dedicated Product Engineering Team
For long-term product or systems work - a sustained AppPotter engineering team working against your roadmap, not rotated project to project.
- Seamless onboarding and roadmap planning
- Fixed Monthly Retainer
- PO/Tech-lead Collaborations
Whichever structure fits, Parth and Umesh are personally involved, from scoping the engagement to standing behind its outcome.
Meet our leadershipPart of GTM Systems Engineering
The connective layer behind revenue automation, CRM engineering, AI-enabled GTM and integration engineering. Integration is usually the first step: connecting what exists before anything new is built.
Application Integration FAQs
Still unsure? A 30-minute conversation usually answers the rest.
Book a callOften connecting is enough. If your existing tools each do their job well but don’t share data, integration is faster and cheaper than replacing them. We only recommend new software when a gap can’t be closed by connecting systems.
Any system that exposes an API, supports webhooks, or allows secure database or file access. That covers most CRM, ERP, accounting, e-commerce, payment and support tools. Where a system has no API, we assess the safest alternative.
For simple, standard connections, a no-code integration tool may be the right choice and we’ll say so. Custom integration makes sense when the logic is complex, volumes are high, data needs validating, or failures need proper handling and monitoring.
We build in logging, retries and alerts, so failures are visible and recoverable instead of silently losing data.
Secure authentication between systems, encrypted connections, least-privilege access and logging of what data moves where.
Connected tools change their APIs over time. We can maintain and update integrations under an ongoing support arrangement so they keep working.
Show Us Which Systems Need to Talk
We’ll map how data moves between your tools today and show you where integration removes the manual work.
Book a GTM Systems Assessment30-minute call · No obligation · No sales pitch