
Parth Jotangiya
Founder & CEO
14+ Years in Software Consulting & Digital Transformation
Leads the business conversation: discovery workshops, business & technology consulting and product strategy.
AppPotter is a GTM & Business Engineering partner for growing B2B companies. We connect the systems you already have, automate what's manual and engineer custom software where standard tools hit their limits.

We engineer intelligent business systems that help ambitious companies scale with confidence.
Technology supports the business result we're solving for. It doesn't lead the conversation.
Growing B2B companies keep hitting the same wall. The CRM, the marketing stack and the reporting that worked at twenty people start working against you at eighty.
Leads slip through the gap between tools. The same data gets re-typed into three different systems. Nobody fully trusts the revenue numbers anymore. AppPotter exists to treat that as what it actually is: an engineering problem, not a headcount problem.
That is GTM & Business Engineering, our core practice. Today it is focused on GTM Systems Engineering, connecting CRM, automation, AI and integration into one working system, inside the broader discipline of Business Systems Engineering.
We are not a general-purpose IT vendor or an AI agency chasing the newest tool. We are the partner that understands the business problem and can then engineer and implement the solution.
How we work in fullStandards we apply to every engagement, whatever its size, so you know what to expect before work begins.
We don't build isolated tech features. Every integration and data sync is designed to accelerate deal velocity, reduce administrative debt and improve GTM execution.
Secure, failure-tolerant code with comprehensive logging, clean system architecture and clear documentation.
Warranty, support and code ownership terms are agreed in every contract and sized to the project, so you know exactly what's covered after go-live.
Sales pipelines, operations and customer data look different in every industry, but the systems problems underneath them repeat. Our leadership has delivered software across all of these.
Industries & use casesWhen the right answer is to build, we build it properly: architecture, code quality and performance held to the standards of business-critical and enterprise systems.
Explore our expertiseMicrosoft .NET, C#, ASP.NET Core, Angular and React web and mobile applications
Microsoft Azure, AWS, microservices and distributed systems
Resilient API bridges, data syncs and middleware between the platforms you already run
LLM integrations and business process automation, applied where they genuinely fit
Legacy, architecture and cloud modernization of the systems your business already depends on

Founder & CEO
14+ Years in Software Consulting & Digital Transformation
Leads the business conversation: discovery workshops, business & technology consulting and product strategy.

Founder & CTO
14+ Years in Software Engineering & Solution Architecture
Leads the technical conversation: solution architecture, technical discovery sessions and technology selection.
AppPotter took the time to understand our business before recommending a solution. Their team delivered a centralized platform that simplified our day-to-day operations, improved visibility across departments and significantly reduced manual work. We now have a more efficient and scalable system to support our business growth.
Start with a conversation about the systems slowing your business down, not a sales pitch.
Book a GTM Systems Assessment30-minute call · No obligation · No sales pitch