We connect your systems, automate the busywork and engineer what’s missing.
AppPotter is a GTM and business engineering partner for growing B2B companies. We connect systems, automate workflows and engineer custom solutions where standard tools fall short.
As B2B companies grow from 20 to 200 people, the systems that got them here start working against them. AppPotter engineers that problem away:
AppPotter engineers the system behind the growth.
Fragmented systems that don't share data with each other
Manual processes standing in for automation that doesn't exist yet
A CRM that reflects how it was set up, not how you actually sell
Growing operational complexity with no engineering partner to manage it
Business outcomes first. Systems second. Integration and automation before custom builds. Here's how that shows up in our work.
Our current focus: engineering the revenue systems that connect CRM, automation, AI and integration into one working system.
Learn more about GTM Systems EngineeringThe broader discipline behind our work: engineering the systems a growing business runs on, starting with go-to-market.
Learn more about Business Systems EngineeringCustom engineering where existing platforms, integrations and standard solutions cannot adequately solve the business problem.
Learn more about Custom EngineeringThe technical depth behind every engagement: integration, automation, AI, cloud and engineering capability.
Learn more about ExpertiseA growing manufacturing business still running its core operations on pen, paper and spreadsheets. It's the kind of hidden friction that quietly caps how fast a company can actually scale.
AppPotter took the time to understand our business before recommending a solution. Their team delivered a centralized platform that simplified our day-to-day operations, improved visibility across departments and significantly reduced manual work. We now have a more efficient and scalable system to support our business growth.
GTM & Business Engineering is backed by real, hands-on engineering capability, not just strategy.
Practical AI and machine learning, applied where it removes real manual work.
Explore the disciplineThe same five principles guide every engagement, regardless of scope.
We start with the business result you need, not the tool we'd like to use.
We connect the systems you already have before we recommend replacing them.
We reach for the simplest system that solves the problem, not the most impressive one.
Custom engineering where existing platforms, integrations and standard solutions cannot adequately solve the business problem.
We build relationships designed to grow with your business, not one-off engagements.
When the people setting strategy and the people leading engineering are the same people who founded the company, decisions move faster, communication stays direct and nothing gets lost in hand-offs.
Meet our leadershipReach out · Free assessment · Discovery if needed
A personal reply in 24–48 hours and an honest first view.
Proposal & contract
Written proposal within 2–3 working days.
Kickoff · Build & review · Launch
Sprint reviews or milestone demos as you go.
Support & partnership
A team that already knows your system.
For a focused, short-term engagement - an assessment, an architecture review, or technical due diligence - before any build begins.
For clearly-scoped integration or build work, where the outcome and boundaries are already well defined.
For long-term product or systems work - a sustained AppPotter engineering team working against your roadmap, not rotated project to project.
Whichever structure fits, Parth and Umesh are personally involved, from scoping the engagement to standing behind its outcome.
Meet our leadershipStill unsure? A 30-minute conversation usually answers the rest.
All FAQsWe’re a GTM and business engineering partner for growing B2B companies. We connect the systems you already run, automate the manual work between them and engineer custom software only where standard tools fall short.
Growing B2B companies, typically 20 to 200 people, whose systems haven’t kept up with growth: disconnected tools, manual processes and a CRM that no longer fits how they sell.
No. We connect and automate what you already run first. Custom software is built only when an existing platform can’t solve the problem and then it’s engineered to last.
With a free 30-minute GTM Systems Assessment. If the scope needs investigating, a short paid discovery follows; otherwise you get a written proposal within 2–3 working days.
We’re based in Ahmedabad, India and work with clients internationally. We work in IST (UTC+5:30) and calls are booked through Calendly in your own time zone.
Yes, we sign an NDA before you share anything sensitive. You own the code and IP, as set out in your contract.
Parth or Umesh reviews every inquiry personally. You’ll get a proposal within 2–3 working days once the scope is clear.
Book a GTM Systems Assessment30-minute call · No obligation · No sales pitch
